MTS to help retailers Dixy, Bristol choose best store locations

MOSCOW, May 14 (PRIME) -- Major Russian mobile operator MTS has signed a strategic digital technologies agreement with retailers Dixy and Bristol to help them choose the best locations for the stores, MTS said late on Thursday in a statement.

Under the deal, MTS will optimize IT infrastructure of the retailers with the use of cloud computing technologies #CloudMTS, and use its artificial intelligence and big data.

MTS’ technologies will create the heat maps for development of retail chains and optimal locations for new stores, while big data will be used for target advertising campaigns to attract clients.

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